The American Frozen Food Institute has found that 89%3 of North Americans say they are concerned about food waste. A key solution is found in frozen food, which can cut back significantly on waste.
Buying frozen food helps put an end to tossing fruits and vegetables because they are frozen within 24 to 48 hours of being picked and kept frozen all the way from farm to the table…
A study from the University of California-Davis found that frozen fruits and vegetables are just as healthy as their fresh-stored counterparts because they are picked and frozen at their peak ripeness4.
Freezing can be the ideal solution for short-shelf-life foods like avocados. It provides shoppers with the desired product always in its perfectly ripe condition while offering retailers the opportunity to eliminate waste, save money and drive year-round sales. A delicious win-win for everyone.